It can be tough to find clients for your business. You might be putting in a lot of hard work, but it’s not translating into new customers. Why is that? There are many possible reasons, but here are two of the most common ones: you’re not targeting the right people or your pricing methods are off… In this article, we’ll explore these reasons in more detail and give you some tips on how to get more leads.
You’re chasing after the wrong clients
If the right people don’t know your business exists, how will they know to look for it? When targeting your ideal audience here are a few questions to consider:
“When my ideal client needs a website, what do they do?”
“Do they call a friend or family member to ask if they know a great web designer?”
“Do they head over to a freelance platform?”
“Do they immediately search Google for a web designer?”
“Do they head to Instagram to search #webdesignerhouston?”
These are all essential and effective questions you should answer when seeking out your right-fit client. After you come up with answers for these you’ll know exactly where your leads are hanging out and exactly where to find them.
You’ll know whether you need to come up with an affiliate referral program for your business- as an incentive for current clients, friends, and family to start referring new business to you.
You’ll know whether you need to sign your business up for an account on a freelance platform, as a way to funnel new leads to your business.
You’ll know whether you need to start blogging consistently to start bringing in new leads organically, freely, and 24/7.
You’ll know whether you need to sign up for an Instagram account and start posting your portfolio with searchable hashtags.
All in all, you need to make sure you’re targeting your marketing efforts at the right audience. So identify who your ideal customer is and where they are, start creating content that resonates with them there, and get your name in front of them regularly. This way whenever they’re ready to purchase that service, you’ll be the first business that pops up in their mind.
You’re not pricing effectively
As a business owner, it can be hard to figure out a perfect pricing strategy. There are a lot of factors that come into play, such as the cost of goods or services, overhead costs, desired profit margins, and more.
But if you’re not pricing your products or services “fairly”, it will be very difficult to find clients who see the value and are willing to pay what you’re worth.
But don’t get me wrong, pricing fairly doesn’t mean you have to price cheaply. It simply means you need to present your product or service in a way that makes it a no-brainer.
What do I mean by no-brainer? Make it irresistibly a no-question, duh decision for them. You need to get your lead to see that your product or service is the answer to their pain-staking problem. Show them that it is so valuable that they’d be an absolute fool not to purchase it.
Also to go into more detail about cheap pricing here’s why you should refrain from pricing yourself cheaply:
- With lower pricing, you’ll be overworked and underpaid, which will cause you to produce low-quality work, which will lead to dissatisfied customers, which will lead to terrible reviews about your business, which will not get you any future referrals. Do you see where I’m going here?
- Lower pricing can affect your business’s self-esteem because it can cause you to feel undervalued, which may cause you not to feel as enthusiastic and good about your work.
- Lower pricing can cut into your business’s revenue, which can prevent you from affording essential business programs, software, and tools. If you can’t invest in your business, how will you scale it and move it forward?
What I’m saying here is not to cut your business’s worth short just to get a quick buck. Take pride in the serious value your product or service will provide for your client’s problems, get them to see that value, and charge what you’re worth. They will buy it. Why? Because in reality, nobody cares about the cost of fixing their pain-staking problems. They just want it fixed and they want to trust that you’re the person or business that can fix it. Everyone is just looking for a solution.
There you have it- two reasons why you’re struggling to find clients for your business. If you want to find clients for your business, make sure you’re marketing to the right audience in the right places and that you’re pricing your products or services “fairly” (valuably). Do these two things and I guarantee you’ll start seeing an influx of new right-fit leads in no time.
If this article helped you out in any way, please share it with a fellow business owner or entrepreneur! They’ll appreciate it and so will we. 🙂
Thanks for reading! We wish you all the best in your future endeavors.