If you’re one of the millions of people with a website or blog, you’ve likely had this experience: you put all this effort into creating the most perfect business website or niche blog…and WHOMP! No one hardly ever sees it and the ones that happen to see it don’t become new customers or subscribers… but WHY?! Here are a few straightforward reasons why this is happening and how to fix it:
Your Website Isn’t Mobile Friendly
70% of website visitors visit from their phones. If your website is not optimized for mobile, it’s going to be harder for people to read and navigate on their phones. Mobile devices have a smaller screen than desktop computers, which means that you need to make it easier for people to find the information they want quickly. If you’re struggling with this aspect of your website, here are some things you can do:
- Use larger fonts and readable text on each page.
- Break up content into several sections so that visitors don’t have to scroll through long articles or pages before finding what they’re looking for.
- Make sure links are easy-to-click links so that visitors won’t accidentally click them while reading content instead of navigating back up the page again later after clicking through all those pages!
SEO is a Mystery to You
SEO can be a mystery to those new to the industry. The sheer number of SEO companies and services out there make it difficult for you to decide which ones are legitimate, and how much they should cost.
You’ve probably heard that SEO is important, but what does that mean in practice? Search engine optimization (SEO) is the process of getting your website found by search engines like Google, Bing, Yahoo!, and others. It’s not enough just to build a website; you also need to optimize it so that search engines find it when people type in relevant keywords or phrases.
A great way to do this is via blogging on your website consistently. By Timeless offers a service where we create consistent blog content that is prospect-focused for your business, which helps generate consistent and organic leads for you around the clock.
Not Using Analytics to Monitor Traffic and Sources
If you’re not using analytics to monitor traffic, there are two possible reasons for this: either you don’t know analytics are a key part of website optimization or it all sounds too complicated and scary to get into.
No worries, you don’t even need to get your hands dirty! I’d advise you leave it to the professionals by hiring a web design agency that can implement user-tracking and analytics into your website.
Analytics will help you understand how your website is performing. You can use analytics to track your traffic sources, the pages people are viewing most often and what content they’re engaging with most. You’ll also be able to see where users drop off in their journey through your site. This data can then be used to optimize the performance of your website and your marketing campaigns so that more prospects become leads and customers.
The Design of Your Site is Obsolete or Missing Basic Elements
The design of your site is obsolete or missing basic elements.
The first thing that comes to mind when I think about outdated sites are websites from the early 2000s, with their large images and garish colors. You don’t want to be like them, especially because we’ve come along way since then in terms of web standards and know-hows. At the very least, you should use a modern design that follows web standards and doesn’t look like something that crawled out of a Myspace horror movie…
If you’re getting a new website for your business (or a re-design), make sure your web design agency is using a responsive design as well so that your site looks good no matter what type of device people are using to access it.
In addition to having good design practices overall, you should also make sure your site has clear call-to-actions (CTAs) so visitors understand what they should do next; clear navigation elements so visitors can easily move around between pages; and clear contact forms so visitors know how they can get in touch with you to purchase, start a prjoect, ask questions, or give feedback!
Your website is boring.
The problem with most websites is that they are boring and mostly outdated. They don’t stand out from the crowd because they don’t have any personality or flair. They mostly have generic information and below average aesthetics that blend in with the rest. You’re also not writing for your customers, your audience, your readers. This mainly happens when the content on your website is written by someone who doesn’t fully understand what your audience needs, wants and desires. When it comes to your website’s content, make sure to hire a professional who is experienced with customer acquisition and lead generation.
Your website is all text.
If you want to attract the attention of your ideal customers and potential clients, you need to include enticing imagery: pictures, videos, case studies, and other multimedia elements on your website that’ll get them excited.
Your website is all about you and your products.
Your website should be about the customer. You want to show your potential customers how they can benefit from using your product or service, not just talk about it. So a good rule of thumb is when referring to your products on your website, make sure that you have some case studies as examples too.
There are many reasons why your website may be failing, but don’t let that intimidate you. If you follow the tips we discussed above, you’ll be well on your way to optimizing your website for more visitors and potential new customers or clients.
If you’d like to be stress-free and have all of this handled by professionals, feel free to contact By Timeless so we can help!
P.S. If this post helped you in anyway, please share it with any other business owners you know that need help with their websites!